Your CFO for Personal Wealth

We help ambitious families and individuals simplify their wealth journey through structured, data-driven strategies, enabling smarter decisions for long-term goals. Our role is to bring structure, objectivity, and an uncomplicated approach to these journeys so every decision taken serves your long-term wealth goals.

₹ 99,008 + Crores

ASSETS UNDER MANAGEMENT

(*As of Dec 31, 2025)

Over 393

RELATIONSHIP MANAGERS

(*As of Dec 31, 2025)

13,262 +

CLIENTS

(*As of Dec 31, 2025)

Values that Create Trust

FEARLESS APPROACH

Showing information that you need to see, without fear

UNCOMPLICATED

Uncomplicating financial concepts to enable full understanding before your decision making

BACKED BY DATA

Data at scale will help you take a considered decision

TRANSPARENCY

Transparency = Trust = Implementation.
Trust created with transparency.
Value created by Implementation

What Clients Value in Our Process

Clarity, Consistency, and the Confidence to Stay the Course

Clients Don’t stay with us because of trends or quick results; they stay because our process gives them something markets rarely offer: clarity. Whether the environment is stable or volatile, our objective remains the same: to bring structure and discipline to every decision, so you can focus on the bigger picture.

CLARITY
OVER NOISE

STRUCTURE WITHOUT
COMPLEXITY

DISCIPLINE DURING
VOLATILITY

CONTINUITY ACROSS
GENERATIONS

Performance You Can Measure. Trust You Can Count On.

Client’s Journey
Since (April 14')

Total Amount Invested

Rs 10 Crores

Sample Portfolio IRR

14.01%

Total Corpus Created

Rs 46.4 Crores

Risk (Beta)

0.50

with respect to NIFTY 50 Index

Alpha Generated

4.74%

Alpha Generated

Rs 18.22 Crores

We WIN or We Learn (Audit Insights)

Mutual Funds: 87% of external mutual fund portfolios underperformed AR Model Portfolio.
PMS Portfolios: 43.10% underperformed NIFTY50, 85.21% fell short of AR Model Portfolio.
Direct Equity: 40.27% lagged NIFTY50, 75.85% underperformed AR Model Portfolio
Insurance: Average IRR: 12.43% → If invested in Term Plan + NIFTY50, potential gain of ₹1,393 Crores.
Real Estate: 80.89% of real estate portfolios & 73% of properties underperformed NIFTY50.

Legacy Planning Impact

Since 2012, 6500+ wills and 1050+ trusts facilitated.
Helping families structure and secure their wealth for future generations.

Blogs

The Anatomy of Portfolio Risk: A Data-Driven Guide | Anand Rathi Wealth

The Anatomy of Portfolio Risk: A Data-Driven Guide for the Informed Investor

In the world of wealth creation, returns are visible, but risk is what an investor truly experiences. While most individuals chase high returns, seasoned investors understand that consistent wealth is built not by maximising upside, but by managing downside. Especially for high-net-worth individuals (HNIs) and ultra-HNIs, understanding risk is not optional; it is the foundation of long-term portfolio resilience.

To build a truly uncomplicated wealth strategy, one must shift from intuition to insight. The key lies in using data to evaluate not just how much you earn, but how efficiently you earn it. This article outlines five essential metrics that offer a clear framework for analysing portfolio risk across three categories: performance resilience, volatility sensitivity, and structural efficiency.

Why Rolling Returns Matter in Long-Term Investing | Anand Rathi Wealth

The Power of Rolling Returns: Why Long‑Term Data Matters More Than Point‑to‑Point Returns

Most investment decisions go wrong because investors focus on recent performance rather than understanding the deeper stability of their choices. This is particularly true for high‑net‑worth individuals and ultra high‑net‑worth individuals, for whom rolling returns offer a far more honest and stable picture of how an investment behaves across multiple market cycles. In this article we explore why rolling returns matter, how they differ from point‑to‑point returns, and how to use them effectively in investment decision making and long‑term investment analysis.

How HNIs Can Streamline Portfolios in 2026 | Anand Rathi Wealth

Portfolio Clean Up 2026: The HNI Guide to Reducing Product Clutter and Improving Efficiency

Over time, many high‑net‑worth individuals find that their investment portfolios become overcrowded with products from multiple banks, brokers, and advisory relationships. This clutter can dilute returns, increase complexity, and make risk harder to manage. A thoughtful portfolio clean up for HNIs helps reduce product clutter, improve investment efficiency, and bring clarity to your overall financial picture.

Building Wealth with Lower Risk Than NIFTY 50 | Anand Rathi Wealth

How to Build Wealth With Half the Risk of NIFTY50

High‑net‑worth individuals (HNIs) and ultra high‑net‑worth individuals (UHNIs) do not simply chase returns. They seek controlled, predictable, and sustainable long‑term growth with lower volatility. The challenge is not just to beat the market but to build wealth with half the risk of NIFTY50. In this practical, data‑backed guide we focus on how risk‑adjusted returns, asset allocation, disciplined behaviour and long‑term planning together make wealth creation easier and less stressful.

A Checklist for HNIs Before Making Large Investments | Anand Rathi Wealth

The 5 Most Important Questions Every HNI Should Ask Before Making a Large Investment Decision

Large investment decisions define long‑term wealth outcomes for high‑net‑worth individuals and ultra high‑net‑worth individuals. These decisions are not about chasing returns. They are about clarity, structure and discipline. Asking the right questions before making a large investment decision can help ensure that your capital is deployed with purpose, risk is managed intelligently and outcomes remain aligned with long‑term objectives.